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About Us


Get noticed for all the right reasons. Up your grooming game with Alister's formulas that are unrivaled in strength and performance to get you prepped, smelling fresh as an 'A' lister.

These feel-good, smell-good products bring out your best with a little help from nature. Infused with a proprietary active ingredient, Pheroboost™, a bold blend of seductive pheromones that adjust to your body's chemistry-to enhance the production of natural pheromones, increasing your power of physical attraction and stepped-up confidence.

Alister was inspired and designed by Dan Bilzerian for active lifestyles and adventurous spirits. Dan lives his life to its fullest, unapologetically himself, with a confident, fearless mindset that has made him a business success and internet icon. And with respect for people, animals and our planet, Alister ingredients are vegan, gluten free, cruelty free, and paraben free.