Internet star Dan Bilzerian on the launch of his grooming line, Alister in India
From multi-million dollar Bel-Air mansions and superyachts to partying with supermodels, Dan Bilzerian personifies the decadence of luxury. An ex-army turned world-class poker player, the Internet has crowned this American-Armenian juggernaut as the unofficial ‘King of Instagram’. Last week, Bilzerian visited Mumbai for the first time to launch his association with Livepools, an online fantasy sports prediction portal in India, and to introduce Alister to the Indian market. Alister, Bilzerian says, uses 100 percent natural ingredients and an in-house concept called Pheroboost™, which infuses naturally-gathered pheromones into its products, helping men feel more confident.